You can pour months into a learning program — a course, a workshop, a coaching curriculum, an onboarding flow — and still come to figure this just doesn't work. It's not delivering the results you'd like.

In this session, Anand K Jain — Founder and Head of Learning Strategy at EdCrafter, with 10 years building and promoting programs and a Master’s in Adult Learning from Columbia University — breaks down the patterns that sink programs across different formats. The mistakes he highlights range from designing around the wrong starting point, to skipping real feedback loops, to treating a program's launch like an afterthought rather than a product worth marketing. This talk walks through each mistake with real project examples, case studies, and practical fixes you can apply immediately.

If you’ve ever built something meant to teach, train, or transform the way people think or work, these 45 minutes will change how you build the next one.

Anand has spent a career figuring out why some programs work while others don't. Whether you’re an L&D leader, a course creator, a coach, or a founder building a learning product from scratch, this recording gives you a sharper, more honest lens on the mistakes you don’t know you’re making. Fill out the form above to watch the full recording.