EdCrafter brings creativity, research, and efficiency to the design of adult education to inspire faster, deeper growth across all spheres of adult life.
Our Mission
We specialize in building curriculum and learning journeys for companies, educational institutions, and individuals. Blending creativity with deep research, we build scalable curricula and learning journeys that help organizations and individuals grow, adapt, and thrive in a rapidly evolving world.
Hi there,
Hi there,
I’m Anand, the Founder and Head of Learning Strategy at EdCrafter.
I’m Anand, the Founder and Head of Learning Strategy at EdCrafter.
The first time I recall feeling a strong passion for education was 12 years ago, when I visited this college in Shahpur, Karnataka, India.
The first time I recall feeling a strong passion for education was in 2014, when I visited this college in Shahpur, Karnataka, India.
The first time I recall feeling a strong passion for education was 12 years ago, when I visited this college in Shahpur, Karnataka, India.
Since then, I have felt two strong emotions at the same time: A zeal for improving education and helping people learn, and a disappointment around how ineffective current teaching and education approaches are—in schools, companies, and organizations.
Since then, I have felt two strong emotions at the same time: A zeal for improving education and helping people learn, and a disappointment around how ineffective current teaching and education approaches are—in schools, companies, and organizations.
Throughout my academic life, I went to the highest-ranking schools in whatever subject I wished to study - Indian Institute of Journalism, Christ University, Columbia University. And yet, I felt the way teaching and learning is happening—even at these top schools and organizations—is far from what we can do to help people learn at their best. In my employee life (which I spent as a marketer and instructional/learning designer), I attended trainings and courses that were incredibly dull and ineffective. The design of education needs a strong nudge.
Throughout my academic life, I went to the highest-ranking schools in whatever subject I wished to study - Indian Institute of Journalism, Christ University, Columbia University. And yet, I felt the way teaching and learning is happening—even at these top schools and organizations—is far from what we can do to help people learn at their best. In my employee life (which I spent as a marketer and instructional/learning designer), I attended trainings and courses that were incredibly dull and ineffective. The design of education needs a strong nudge.
I have now spent 8 years of my working life asking just one question, which is asked so rarely:
I have now spent 8 years of my working life asking just one question, which is asked so rarely:
How can we teach something well?
How can we teach something well?
The core problem I have seen — which we’re trying to address with EdCrafter — is the surprising lack of creativity, rigor, or efficiency in how educational assets and experiences are designed and delivered. Most current learning experiences don’t have any theoretical basis, are not engaging, or take much more/less time than is needed. They can be super dull and ineffective. This impedes adult learners’ growth and limits their potential to live better lives and contribute to the world. Every bad learning design is a missed chance of empowerment.
The core problem I have seen — which we’re trying to address with EdCrafter — is the surprising lack of creativity, rigor, or efficiency in how educational assets and experiences are designed and delivered. Most current learning experiences don’t have any theoretical basis, are not engaging, or take much more/less time than is needed. They can be super dull and ineffective. This impedes adult learners’ growth and limits their potential to live better lives and contribute to the world. Every bad learning design is a missed chance of empowerment.
We must design human development initiatives with the same rigor and thoughtfulness as we design buildings and bridges. Adult learners deserve it. That’s why EdCrafter was created.
We must design human development initiatives with the same rigor and thoughtfulness as we design buildings and bridges. Adult learners deserve it. That’s why EdCrafter was created.
Through EdCrafter, we want to significantly enhance how learning and trainings are designed, so that we can inspire deeper, more meaningful growth across all spheres of adult life.
Through EdCrafter, we want to significantly enhance how learning and trainings are designed, so that we can inspire deeper, more meaningful growth across all spheres of adult life.
And wherever it is not happening, we want to take it there, with a bang.
And wherever it is not happening, we want to take it there, with a bang.
To join our team or discuss a collaboration, write to me: anand@edcrafter.com
To join our team or discuss a collaboration, write to me: anand@edcrafter.com
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