Bridging artistry & business

How It Started

Kira Rai, an educator and founder of Rai Arts Initiative, is passionate about fusing arts and business. Her programs and work center around helping dancers succeed as administration professionals, bridging art and business. Kira and our founder Anand met at a birthday party in the early days of EdCrafter. Kira was looking to build a website to position, scale and monetize her expertise.

Our solution

Educator positioning consulting

We helped the educator understand their value proposition and crafted content for their website to match the positioning.

We also did thorough market research and needs analysis to identify what she wanted to build a brand around and meticulously executed with creativity and strong messaging in mind throughout.

Custom website content, design, and development

We condensed and revamped the initial content and presented it in a custom site to build a powerful web experience. The website could help her schedule meetings, capture leads, and make a mark on every visitor.

What They Said

Kira was extremely impressed with our design and content recommendations. She also appreciated our flexibility, adaptability, and strong commitment to helping her scale. Here's what she said:

Hi Anand,

Thanks so much for clarifying this for me and for being such a major asset to the development of my website and work. Funny thing is I almost didn't make it to Becky's birthday that evening but I'm so glad that I went otherwise this never would have happened. I am so thankful to you and your team and look forward to continuing our friendship and collaboration!

THANK YOU!