Becoming a Strategic Thinker

How it all Started

Dr. Julia and Anand, our founder, were at a coffee shop in New York when this idea popped up! Dr Sloan wanted to take her vast expertise in Strategic Thinking and research at Columbia University to a global audience.

The Process

We started with a live session deck from Dr. Sloan, and went through the following stages to bring the course to life!

1. Content Augmentation

We studied her content deeply to understand complex concepts and interesting ideas on strategic thinking, and then offered ideas on what content to keep and leave out, what can be added to elaborate further, and how the concepts could be enriched and structured for an online course format.

2. Learning Strategy & Initial Course Script

This involved ideating what mix of modalities, activities, reflections, videos and other media could be used for high-impact learning experience​.

3. Course Shoot

The course was shot at a studio in Brooklyn with an extremely supportive crew. Take a peek here! We guided our expert at every step—from how to prepare for the shoot, what to wear, and how to speak for best results on camera! Patience was key for everyone on the crew.

3. Storyboarding

A detailed storyboard was crafted with best practices in instructional design, curriculum design, adult learning principles, and learning science in mind post the shoot. We also mixed pages, videos, exercises, and reflections to keep the experience engaging throughout. Edited videos stayed at less than 2 minutes.

4. Building the Course!

Multiple creative minds came together to bring the course’s vision to life. This included:

• Graphic designers

• UI/UX designers

• Video editors

• Set designers

• Videographers

• E-learning developers

• Project managers

• Learning designers

We let each expert do what they do best. The value-add each person brings in the process is always fascinating!

Once all assets were built, they were thoughtfully integrated on a learning platform that worked best for this course.

5. Course marketing

Emailers, payment integrations, social media promotions, and funnels were established to scale the course offering.

What’s Awesome About Our Approach

1. Interactive elements like “Entering the Strategic Zone” built with Articulate Storyline experience with thoughtfully crafted activities to bring Strategic Thinking to life.
   

2. Modern, high-quality production at minimal budgets. We built a course we'd love to take ourselves. Not boring, not too long, efficient—all at a super modest budget.
   
   

3. Strong marketability research and marketing baseline to maximize not just learning but also ROI​.
   
   

4. Built with joy, heart, and a pure love for building amazing courses. Built by EdCrafter.​

Watch the Trailer: Becoming a Strategic Thinker