Approaches to Storytelling

The Need

Cornelius, Founder of House of Baum, and our founder met a cafe in New Jersey and decided to do a webinar to educate Corenelius' audience about storytelling as well as scale his presence and positioning.

What we Built

EdCrafter interviewed Cornelius, researched different sources, explored the House of Baum library of work in depth and built a solid webinar to deliver maximum impact. We also accelerated marketing for the webinar through social media and email support. The content was designed to be focused and high-quality (rich in learning value). Our approach was to deliver learning from ACTUAL work done by H.o.B, not generic advice on storytelling.

Our support for H.o.B was end-to-end: From brainstorming, interviews, webinar content, webinar slide deck design, marketing, webinar delivery, and impact evaluation.

What make the webinar unique

1. Crafted from House of Baum’s real work and case studies​

2. Videos and resources sourced from a vast repository ofvideos H.o.B had created to explain concepts and unique frameworks exclusive to H.o.B​

3. Thoughtfully crafted experience with impactful flow, sequencing, and engagement inspired by mixing multiple modalities for learning​